About Shopee 9.9 Contest (EN)

What is Shopee?

Background

Shopee is the leading e-commerce platform in Southeast Asia and Taiwan. It is a platform tailored for the region, providing customers with an easy, secure and fast online shopping experience through strong payment and logistical support.

Shopee aims to continually enhance its platform and become the region’s e-commerce destination of choice. Shopee has a wide selection of product categories ranging from consumer electronics to home & living, health & beauty, baby & toys, fashion and fitness equipment.

Shopee, a Sea company, was first launched in Singapore in 2015, and has since expanded its reach to Malaysia, Thailand, Taiwan, Indonesia, Vietnam and the Philippines. Sea is a leader in digital entertainment, e-commerce and digital financial services across Greater Southeast Asia. Sea’s mission is to better the lives of consumers and small businesses with technology, and is listed on the NYSE under the symbol SE.

About Shopee

Shopee first started as primarily a consumer-to-consumer (C2C) marketplace but has since moved into both a C2C and business-to-consumer (B2C) as a hybrid model. As compared to its competitors, Shopee does not charge sellers fees/commissions and listing fees which give advantages for users or sellers on Shopee.

It also operates as an asset-light marketplace wherein Shopee does not hold any inventory or warehousing and relies on third parties for logistics capabilities. Shopee partners with over 70 courier service providers across its markets to provide logistical support for its users. In Thailand, it collaborated with logistics such as Thailand post, Kerry Express and DHL Express for item pickup and delivery.

Vision

The Shopee team believes in the transformative power of technology and wants to change the world for the better by providing a platform to connect buyers and sellers in one community. As shopping on mobile devices becomes the new norm, Shopee aims to continuously enhance its platform to deliver a seamless and enjoyable shopping experience for all users and be the region’s e-commerce platform of choice.

Brand Identity

Shopee designed the brand logo and mascot to match with Thai’s lifestyle. Our current marcot is Corgi dog named ‘Shogi’, which represent the lively, fun and approachable. We also use Orange color to deliver the passionate, fresh and trendy.
Shopee main’s identity is Orange color and logo which is the orange shopping bag with ‘S’ character in the middle. These represent our mission which is ‘to give joyful online shopping experiences and to support both customers and entrepreneurs’ overall quality of life with our platform.

Target Audiences

Shopee’s Target variety of customer of different ages by emphasize on customer to customer (C2C) and we want to expand the business by focusing more on business to customer (B2C) as a Hybrid Model.

Our Values

We serve : Our customers are the sole arbiter of the value of our products and services. We strive to meet unmet needs and serve the underserved.

We adapt : Rapid change is the only constant in the digital age of ours. We embrace change, celebrate it and always strive to be a thought leader that influences it.

We run : We are in a constant race to success while grappling with rapidly shifting forces. We move faster, better and with more urgency every day.

We commit : Our work is our commitment. We commit to our values, institution, customers and partners. We commit to each other. Above all, we commit to doing the best we can and being the best we are.

We stay humble :

We have traveled a long way from our humble beginning and yet, we never lose our humility in our continual quest for greater heights.

Let’s Get to Know Shopee 9.9

Shopee 9.9 Super Shopping Day is the biggest shopping campaign in regions. The campaign is on-going for 12 days (approximately from 29th August to 9th September). The campaign also collaborates with more than 800,000 shops, 60 famous leading brands and brand- partners such as Unilever, Philips, L’Oreal Paris ,La Roche Posay, LG, 3M, Enfagrow and Mamypoko to give non-stop exclusive promotion including flash-sale, lowest-price, sales up to 90% off and a lot more in different product’s category

The differences between Shopee 9.9 and other campaigns are the discount code giveaway, Daily flash-sales which start from the 9 baht products and 90% discount. The campaign also cover not only categories such as Fashion, Beauty, fitness, technology, furniture and much more, but also the brand-partners including L’Oreal, Reckitt Benckiser, Vivo, Philips, Sabina, Baby love, JBL and more which offer special deal during campaign’s period as well.

From the previous Shopee 9.9 campaign, Shopee got the incredible success from Thai online shoppers. Shopee has increased the order by 5 times and site visits by 3 times within 24 hours.

Objectives

Aims to support entrepreneurs including SMEs to push the growth of online business.
Give opportunities to Thai SMEs entrepreneurs to expand businesses into online platform.
Increase interaction and relationship between users and platform.
Connect and support new users, who may not be familiar with online shopping through e-commerce, understand more about promotion code and how the systems work in order to get the best deal.

Campaign’s ultimate goal is to create customer’s loyalty, increase active users to visit the sites, searching for promotions and deals. With these two factors, Shopee will be stronger than before to compete in incredibly competitive E-commerce war.

Don’t Miss Shopee 9.9 Contest!

Shopee 9.9 Contest is the Shopee Thailand’s biggest idea competition of the year. This contest will find the best and also most innovative ideas from university students all across Thailand that will drive Shopee to the future. Nowadays the E-Commerce industry is one of the most fast-growing businesses and also continually changes everyday. So innovative ideas from young generations would be significant.

Apart from valuable rewards and internship opportunities at Shopee Thailand, every one of you would learn a lot of new things and develop yourself through generating your ideas e.g. logical thinking, digital marketing, business model and team working!

Shopping New Normal

Why New Normal?

From the situation of Covid-19 pandemic, things change. A lot of things in this world will never be the same. That’s why the word “New Normal” comes up. People change their behaviors in terms of living and shopping as well. They more likely turn into an E-Commerce platform through various devices like smartphones, tablets and even computers. That makes Shopee see the opportunities to reach 4 potential customer groups and become “Shopping New Normal”